About Charisma Group
To create a brand unlike any other, one that redefines the standards of the high-end wellness, hospitality, and performance sectors. Charisma exists to design experiences that endure, inspire, and elevate expectations, setting a new global benchmark for excellence.
Our Vision
To create a brand unlike any other, one that redefines the standards of the high-end wellness, hospitality, and performance sectors. Charisma exists to design experiences that endure, inspire, and elevate expectations, setting a new global benchmark for excellence.
Pillars & Values
The principles that guide everything we do
Innovation
We champion creativity and forward-thinking across every layer of our business. From concept development to operational execution, we continuously challenge convention and set new standards within the industry.
Excellence
We are uncompromising in our pursuit of quality. Every detail, interaction, and outcome is shaped by a commitment to exceed expectations and deliver consistently exceptional experiences.
Collaboration
We foster a culture of openness, trust, and shared purpose. By valuing collaboration internally and externally, we believe collective intelligence drives superior results.
Wellness
Well-being is at the core of our philosophy. We take a holistic approach that integrates physical performance, mental clarity, and environmental balance, benefiting our clients, teams, and communities alike.
Who We Are
Charisma Group stands as a beacon of distinction, where refined hospitality, performance-driven wellness, and innovation converge. We are a collective of forward-thinking individuals united by a shared ambition, to craft meaningful, immersive experiences that transcend traditional luxury.
Across our portfolio, from destination-led retreats in Mykonos, to an urban private members club in Cyprus, and elite performance services through Mykonos Performance, Charisma is defined by its commitment to originality, precision, and impact. Welcome to Charisma, where uniqueness is intentional and excellence is ingrained.
Our Leadership & Dynamic Team
Jordan Demetriou
Founder & Chief Executive Officer
Jordan Demetriou is the visionary founder behind Mykonos Performance and Charisma. With a strong background in elite sports performance, entrepreneurship and brand development of luxury ventures, Jordan leads the Group's strategic direction, culture, and long-term growth. His focus on exclusivity, innovation, and holistic wellness defines the Charisma philosophy and investor value proposition.
Stavros Stavrikkos
Chief Operating Officer (COO)
Stavros Stavrikkos oversees day-to-day operations and execution across the Charisma Group. An LSE graduate, Stavros is bringing extensive experience in operational leadership, process optimisation, and team management, ensuring efficiency, consistency, and premium service delivery across all business units.
Loukas Loizou
VP of Finance & Business Development
Loukas Loizou leads financial strategy, investment planning, and business development initiatives. With a strong background in finance, commercial strategy, and growth structuring, Loukas plays a key role in scaling the Group, strengthening investor relations, and identifying new revenue and expansion opportunities.
Charis Tofis
VP of Real Estate
Charis Tofis heads the Group's real estate strategy and asset development. With deep expertise in property acquisition, development, and portfolio management, Charis ensures that each Charisma location aligns with the brand's luxury standards while maximising long-term asset value.
Charisma Group is led by a team of driven, forward-looking professionals with deep expertise across performance and fitness, hospitality operations, real estate, and financial strategy. United by a shared vision, our leadership combines strategic clarity with hands-on execution, resilience, and an unwavering work ethic.
This ethos cascades throughout the organization. Every member of the Charisma team, regardless of role, is empowered to operate at the highest level within their discipline. Innovation, accountability, and excellence form the backbone of our culture, enabling us to consistently deliver elevated experiences while exceeding the expectations of our clients and partners.
Our Journey
Key milestones in our growth and expansion
Mykonos Performance
Revolutionised off-season training and rehabilitation. Created the first-of-its-kind brand in the world. Mykonos became our new home.
Opening of Charisma Hotel & Wellness Club
Premium boutique resort. Establishment of Mykonos Performance brand.
Development of offering Charisma Hotel & Wellness Club
Addition of new products. Achieved highest revenue since start of operations.
Initiating 1st Urban Private Members Club
Construction permit obtained. Construction began in November 2024.
Expanding to new territories
Going live with first Wellness club. Obtain investment to expand to other locations. Facilitate strategic Partner. 3 locations by 2028.
Join Our Journey
Be part of our mission to redefine luxury wellness and hospitality.